Dimitri Bruni and Manuel Krebs studied graphic design at the School of Applied Arts in Biel-Bienne. Together they established in 1999 the graphic design studio NORM. In 2005 Ludovic Varone joined the studio.

NORM focuses on designing and publishing books and typefaces.

Examples for type design include the 'Simple' typeface for Cologne/Bonn airport (2003), the corporate typeface for OMEGA watches, the typeface 'Replica' (2008,, the corporate typeface for Swatch (2010) and most recent ‘Riforma' (2018,

They are teaching at ECAL in Lausanne.

NORM have received numerous awards such as the Swiss Confederate Design Award, the Design Award Switzerland and the Jan Tschichold Prize in 2003. In 2011 Norm was awarded the Grand Prix Design by the Swiss Government.